Thursday, March 3, 2011

PPC advertising campaign

Pay-per-click, or PPC for short, is simply a way to make your site highly visible in search engine results, and you pay only when someone clicks through to your site. That no clicks equals no cost, and that each clickthrough is recorded, makes the model both cost effective and easily measured. PPC advertising is more effective than banner advertising.

PPC advertising requires that you decide which keywords or keyword phrases you used in your campaign. The cost of PPC depends on the keywords selected. It is vital to select the right keywords, in order to get your money's worth. Making sure you're bidding on keywords that people are searching for is critical to your PPC success. The wrong keywords deliver too much traffic that doesn't convert, or too few visitors.

Running a PPC campaign properly requires some expertise. So it is a good idea to find and hire a quality PPC agency to help manage your advertising.


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