Thursday, November 4, 2010

Search engine optimization

SEO, or Search Engine Optimization, plays an important role in advertising a website. SEO is the process of optimizing Web pages so that they will appear higher in search engines. The higher a web site ranks in the results of a search, the greater chance that a user will visit that site. More traffic from search engines means a greater potential for an e-commerce shop to boost sales.

SEO is complex and time-consuming process. If you have budget, it's a good idea to use an SEO company to boost your search engine ranking and get more traffic to your site. There are ethical and good SEO techniques, and there are unethical, horrible techniques (black hat). Make sure you only hire SEO company that use ethical SEO techniques to optimize your website. Unethical SEO techniques can result a site can be removed from a search engine's index permanently, also known as being banned or blacklisted.


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