Tuesday, April 5, 2011

Introducing PPC marketing

No matter how many great products and services you offer on the internet, you need a great marketing or advertising. Pay per click (PPC) search engine advertising is one of the most effective ways to drive traffic to your site. Paid search marketing refers to the paid for advertising that usually appears on the right search engine results for certain keywords. To take advantage of PPC advertising, it is important to choose keywords wisely.

With PPC search marketing, you don't pay for your advertisement to appear, you pay only when someone clicks your ad and visiting yous site. With PPC, you only pay for each visitor you receive, but you can control the number of visitors you get, the keywords being used, the landing page to which they are directed, and other important factors. A PPC landing page is simply the page on your site upon which visitors land after clicking on a PPC ad.


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