Friday, January 28, 2011

Pay-per-click advertising

Pay-per-click (PPC) is an advertising model used on search engines, banner and display advertising networks, and content web sites/blogs. Over the last several years, many search engines have adopted various PPC advertising models that enable advertisers to pay for exposure on their search engine results pages, based on targeted keyword sponsorship. When a potential customer goes to a search engien, types in a keyword or phrase that matches your keyword, your advert appears. At PPC advertising you will pay only when someone actually "clicks" on your ad, no matter how many times it is shown.

There are many PPC services out there. The leading PPC services are Google AdWords and Yahoo! Search Marketing. Planning your PPC campaign is one of the most important issues that will affect your future success or failure. And the key to this campaign is picking the right PPC service for you. If you not sure how to use PPC campaign you should hire PPC management firms.


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